The Toast-Yay! cookie will be available from Girl Scouts Spirit of Nebraska once cookie season begins, offering a delightful moment of joy while supporting girl entrepreneurs.
Today Girl Scouts Spirit of Nebraska and Girl Scouts of the USA (GSUSA) kicked off a countdown to the 2021 Girl Scout Cookie season with the announcement of a new cookie in Nebraska and other select areas: Toast-Yay!™, a French toast–inspired cookie dipped in delicious icing and full of flavor in every bite.
When Girl Scout Cookie season returns, Toast-Yay! will be available alongside other favorites like Thin Mints® and Caramel deLites®. And though social distancing measures may keep families and friends apart, cookie customers will be able to share joy and stay connected this season through a gift box option that ships directly to others via the Smart Cookie online platform.
While cookie lovers will have to wait until February to try the new flavor, girls don’t have to wait to join Girl Scouts. Sports and other activities may be canceled, but Girl Scouts is going strong. Troops are forming now, and girls can choose from in-person or virtual activities, depending on their families’ preferences. To learn more or join Girl Scouts, visit GirlScoutsNebraska.org.
Consumers will delight in knowing that their cookie purchase is an investment in girl leadership in their own community. With every sale, the Girl Scout Cookie Program teaches girls to think like entrepreneurs as they run their own small businesses and learn goal setting, people skills, and decision making — which are imperative for any leadership role. And girls decide how to use their portion of the proceeds for unforgettable leadership experiences and community projects, while Girl Scouts Spirit of Nebraska depends on the funds to deliver life-changing Girl Scout programming to nearly 12,000 girls in Nebraska.
As the COVID-19 pandemic became widespread during the 2020 cookie season, many girl entrepreneurs quickly changed their emphasis to virtual sales as they experienced the same challenges as other businesses.
In the 2021 season, Nebraska Girl Scouts will again embrace their entrepreneurial spirit by selling cookies through online platforms and innovative “virtual cookie booths” on social media (with parental supervision). Many girls will offer socially distant or contactless sales and delivery options. If local guidelines allow, in-person sales may also be available, keeping girls’ safety a top priority.
“Girl Scout Cookies are the sweetest little bit of comfort food,” said Denise Moore, chief product program and retail officer for Girl Scouts Spirit of Nebraska. “The Toast-Yay! is a tasty addition to the Girl Scout Cookie line-up and is sure to be a favorite.”
Cookie season kicks off Feb. 12 in Nebraska; for more information about sales dates and specific cookie availability, contact MemberSupport@girlscoutsnebraska.org.
About Girl Scouts and the Spirit of Nebraska Council
Girl Scouts Spirit of Nebraska is the largest girl-serving organization in the state and 19,000 members strong. Nationally, there are 2.5 million girl and adult members who believe that girls together can change the world.
It began more than 100 years ago with one woman, Juliette Gordon “Daisy” Low, who saw the potential of every girl. Today, we uphold her vision of building girls of courage, confidence, and character, who make the world a better place by helping them discover their inner strengths, passions, and talents.
We are the Girl Scouts. We provide the opportunity for every girl to be someone amazing. To volunteer, reconnect, donate or join, visit GirlScoutsNebraska.org, or call 800.695.6690.
